How to Get More Patients.

In today’s competitive healthcare landscape, providing excellent care is only half the battle. If you want your medical practice to grow, you need to be discoverable, trustworthy, and active where your patients are—online.

Whether you’re a dentist, chiropractor, ENT, audiologist, or general practitioner, this guide will show you how to attract more patients through three of the most powerful healthcare marketing strategies: Local SEO, social media marketing, and reputation management.

How to get more patients

1. Local SEO: Be Found When Patients Are Searching

Most patients start their journey with a search—“ENT near me”, “best chiropractor in [city]”, or “audiologist open now”. If your practice doesn’t show up in the local results, you’re invisible to high-intent patients.

What is Local SEO?

Local SEO is the process of optimizing your digital presence so your practice shows up in Google’s local map pack, organic search results, and voice searches for nearby services.

Key Local SEO Strategies:

• Google Business Profile optimization (photos, hours, services, categories, posts)

• Consistent NAP (Name, Address, Phone) across directories like Healthgrades, Yelp, and Vitals

• Location-based keywords on your website (e.g., “Chiropractor in Charlotte NC”)

• Schema markup to help Google categorize your practice and services

• Embedded Google Maps and local citations

Why It Works:

When someone searches for a nearby provider, Google prioritizes relevance + proximity + reputation. A well-optimized profile and website can put you above larger competitors—even hospital networks.

2. Social Media: Engage, Educate, and Stay Top-of-Mind

Social media isn’t just for influencers—it’s where patients get educated, inspired, and reassured.

For medical professionals like dentists, ENTs, chiropractors, and audiologists, social platforms offer a direct way to:

• Build credibility

• Educate patients about services

• Promote seasonal specials (e.g., free hearing screenings, Invisalign deals)

• Humanize your practice with staff photos and patient success stories

Platforms That Work:

• Facebook & Instagram: Great for patient education and local visibility

• LinkedIn: Ideal for B2B partnerships (especially if you co-manage care)

• TikTok & YouTube Shorts (optional): For trend-savvy clinics or specialists with visually engaging procedures

Content Ideas:

• “3 Signs You May Have a Sinus Infection”

• “Behind the Scenes of a Dental Cleaning”

• “When to See a Chiropractor vs. an Orthopedic Specialist”

• Testimonials and before/after transformations

3. Reputation Management: Online Reviews Are Your New Word-of-Mouth

Even if a patient is referred to you by name, they’ll likely check your reviews before booking.

In fact, 72% of patients say positive reviews make them trust a provider more, while even one unanswered negative review can raise red flags.

Reputation Management Musts:

• Ask patients to leave reviews on Google, Healthgrades, Zocdoc, and Facebook

• Use automation tools to send post-visit review requests via text or email

• Respond professionally to all reviews—especially negative ones

• Embed top reviews on your website and social media

Why It Works:

Reviews increase your local SEO ranking, build trust, and drive click-throughs from your Google Business listing. A practice with 30+ reviews and a 4.8+ rating will always outperform one with three reviews and a 5.0.

Final Takeaway: The Modern Patient Journey is Digital

If you’re relying solely on word-of-mouth or outdated print ads, you’re missing out on hundreds of potential patient interactions every month.

By combining:

• Local SEO

• Social media marketing

• Reputation management

…your medical practice can dominate local search results, grow online trust, and ultimately book more appointments.

Whether you’re a solo dentist, a multi-location audiology clinic, or a boutique ENT practice, these strategies will position you as the provider patients choose first.

Ready to Grow?

At Medi Marketing, we specialize in digital growth strategies for healthcare providers. From Google Business optimization to social content creation and automated review systems, we’ll help you bring more patients through your doors—without spending your time figuring it all out yourself.